Apollo.io vs ZoomInfo

Pricing and Value

Apollo.io offers tiered subscription plans with credits, where higher tiers provide more features and credits. ZoomInfo also has subscription-based pricing, but their pricing is not publicly listed and requires contacting sales for a custom quote.

Notable Differences

Apollo.io has a database of 275 million leads, while ZoomInfo has a larger database of 600 million leads. ZoomInfo does not provide a specific data accuracy percentage, while Apollo.io claims a 98% data accuracy. Both platforms offer similar core features like data enrichment, technographics, intent data, and email finder capabilities.

Ideal Use Cases and Who It's For

Both Apollo.io and ZoomInfo are well-suited for B2B sales and marketing teams looking to improve prospecting, lead generation, and engagement. Apollo.io may be a better fit for smaller to mid-sized businesses due to its more transparent and tiered pricing structure, while ZoomInfo's enterprise-focused offerings could be better suited for larger organizations.

Data Quality and Quantity

ZoomInfo has a larger database of 600 million leads compared to Apollo.io's 275 million. However, Apollo.io claims a higher data accuracy of 98%, while ZoomInfo does not provide a specific data accuracy percentage.

Integration Capability

Both platforms offer a wide range of integrations, including popular CRM and sales/marketing automation tools like Salesforce, HubSpot, Outreach, and SalesLoft. ZoomInfo has a more extensive list of integrations, including data warehousing and business intelligence platforms.

Key Features

Both Apollo.io and ZoomInfo provide core features like data enrichment, technographics, intent data, email finder, and API access. Apollo.io's unique offering is its AI-powered email writing and go-to-market playbooks, while ZoomInfo offers AI-powered features like ZoomInfo Copilot for sales teams.

Industry Focus

Both platforms have a general industry focus, serving customers across various industries.

Compliance and Security

Both Apollo.io and ZoomInfo are GDPR and CCPA compliant.

Pros and Cons

Pros for Apollo.io: - Transparent and tiered pricing structure - Claimed 98% data accuracy - AI-powered email writing and go-to-market playbooks

Cons for Apollo.io: - Smaller database of 275 million leads compared to ZoomInfo

Pros for ZoomInfo: - Larger database of 600 million leads - Extensive integration capabilities - AI-powered features like ZoomInfo Copilot

Cons for ZoomInfo: - Pricing is not publicly listed and requires contacting sales - No specific data accuracy percentage provided