Clay vs Outward Media

Pricing and Value

Clay offers a subscription-based model with a credit system, where users purchase plans with a set number of credits per month to access data from various providers. Outward Media (OMI) provides custom pricing based on the client's specific needs, requiring direct contact with the company for a quote.

Notable Differences

Clay combines 75+ data enrichment tools into one platform, providing superior data coverage and quality on contact information and company firmographics. It also offers an AI research agent to automate manual SDR work. In contrast, OMI specializes in high-quality B2B contact data, particularly in the healthcare industry, with a 95% or higher accuracy rate for corporate email domains.

Ideal Use Cases and Who It's For

Clay is well-suited for go-to-market teams looking to uplevel their data enrichment and automate personalized outreach. OMI's services are more tailored towards Fortune 1000 firms and startups in need of accurate B2B contact data for digital marketing initiatives.

Data Quality and Quantity

While Clay's data quality is not explicitly stated, the platform's ability to combine multiple data sources suggests robust data coverage. OMI claims a 95% or higher accuracy rate for corporate email domains, indicating a strong focus on data quality.

Integration Capability

Clay integrates with popular CRMs like Salesforce, Close, and Hubspot, while OMI's integration options are more limited, with only LiveRamp mentioned.

Key Features

Both platforms offer data enrichment capabilities, but Clay also provides AI-powered website and document scraping, as well as AI-generated messaging. OMI specializes in intent data monitoring and email marketing campaigns.

Industry Focus

Clay serves a general audience, while OMI has a particular focus on the healthcare industry, with a dedicated B2B Healthcare Database.

Compliance and Security

Neither provider explicitly states their compliance with GDPR or CCPA, so this information is unclear.

Pros and Cons

Pros of Clay: - Comprehensive data enrichment capabilities - AI-powered automation features - Integrations with popular CRMs

Cons of Clay: - Pricing model may be more complex for some users - Unclear data accuracy and compliance information

Pros of OMI: - Specialized focus on high-quality B2B contact data, particularly in healthcare - Claimed 95% or higher accuracy rate for corporate email domains

Cons of OMI: - Limited integration options - Pricing is not transparent, requiring direct contact for quotes - Unclear compliance information