DiscoverOrg vs ZoomInfo

Pricing and Value

Both DiscoverOrg and ZoomInfo offer custom pricing models, requiring customers to contact sales for specific details. While DiscoverOrg's pricing is not publicly listed, ZoomInfo has subscription-based tiers tailored to different business needs. Both providers likely offer competitive pricing, but the exact costs would need to be discussed directly with each company.

Notable Differences

DiscoverOrg provides department-level org charts, including individual roles and responsibilities, which can be particularly useful for understanding company structures and decision-making processes. ZoomInfo, on the other hand, offers AI-powered features like ZoomInfo Copilot for sales teams, providing interactive chat summaries and AI-scripted emails to improve engagement and win rates.

Ideal Use Cases and Who It's For

Both DiscoverOrg and ZoomInfo are suitable for a wide range of B2B sales, marketing, and recruiting professionals looking to find, connect with, and sell to ideal customers. DiscoverOrg may be particularly beneficial for those needing a deeper understanding of company structures, while ZoomInfo's AI-powered features could be more appealing for sales teams seeking to enhance their outreach and engagement strategies.

Data Quality and Quantity

DiscoverOrg claims a data accuracy rate of 95%, while ZoomInfo does not provide a specific figure. However, ZoomInfo boasts a much larger database, with over 100 million businesses and 600 million contacts. Both providers offer verified phone numbers, mobile numbers, and emails, as well as human-verified data.

Integration Capability

ZoomInfo integrates with a wide range of popular sales, marketing, and business intelligence platforms, including Salesforce, HubSpot, Outreach, SalesLoft, and more. DiscoverOrg's integrations are described as "non-specific," indicating a less comprehensive integration ecosystem.

Key Features

Both DiscoverOrg and ZoomInfo offer data enrichment, technographics, and intent data capabilities. ZoomInfo additionally provides an email finder, API access, browser extension, and real-time data verification, features that may not be available with DiscoverOrg.

Industry Focus

Both providers serve a general B2B audience, without any specific industry focus mentioned.

Compliance and Security

ZoomInfo is compliant with both GDPR and CCPA, while DiscoverOrg's compliance status is unclear.

Pros and Cons

Pros of DiscoverOrg: - Detailed company org charts and decision-making insights - High data accuracy rate (95%)

Cons of DiscoverOrg: - Less comprehensive integration ecosystem - Unclear compliance status

Pros of ZoomInfo: - Massive database of over 100 million businesses and 600 million contacts - Wide range of integrations with popular sales and marketing tools - AI-powered features like ZoomInfo Copilot - GDPR and CCPA compliant

Cons of ZoomInfo: - Specific data accuracy rate not provided