FullContact vs ZoomInfo

Pricing and Value

FullContact offers a subscription-based model with credits, starting at $99 per month for the Essentials plan. ZoomInfo also has a subscription-based pricing model, but the exact pricing is not publicly listed and requires contacting their sales team for a custom quote.

Notable Differences

FullContact has a database of 248 million leads, while ZoomInfo has a larger database of 600 million leads. ZoomInfo also offers more advanced features like intent data, conversation intelligence, and AI-powered sales tools, which FullContact does not provide.

Ideal Use Cases and Who It's For

FullContact is well-suited for businesses looking for a privacy-focused identity resolution solution to unify customer data and deliver personalized experiences. ZoomInfo is better suited for sales and marketing teams seeking a comprehensive B2B data and prospecting platform with advanced features for lead generation and engagement.

Data Quality and Quantity

Both providers have a large database of business contacts, with ZoomInfo's database being significantly larger. Both claim to have high data accuracy and verification processes, but ZoomInfo's human-verified data may be seen as a stronger offering.

Integration Capability

FullContact integrates with Snowflake, while ZoomInfo has a broader range of integrations, including Salesforce, HubSpot, Outreach, and various other CRM, marketing, and cloud platforms.

Key Features

FullContact's unique offering is its Identity Streme product, which provides a private and secure environment for data management. ZoomInfo has a more comprehensive set of features, including intent data, conversation intelligence, and AI-powered sales tools.

Industry Focus

Both providers cater to a general, cross-industry audience, with no specific industry focus mentioned.

Compliance and Security

Both FullContact and ZoomInfo claim to be GDPR and CCPA compliant, ensuring data privacy and security for their customers.

Pros and Cons

Pros of FullContact: - Privacy-focused identity resolution - Secure and flexible data management with Identity Streme - Verified phone numbers and emails

Cons of FullContact: - Smaller database compared to ZoomInfo - Fewer advanced features for sales and marketing teams

Pros of ZoomInfo: - Larger database of 600 million contacts - Comprehensive set of features, including intent data and AI-powered sales tools - Broad range of integrations

Cons of ZoomInfo: - Pricing is not publicly listed, requiring a custom quote - May be overkill for businesses with simpler lead generation needs