Hunter vs Outward Media

Pricing and Value

Hunter offers tiered subscription plans with monthly credits for searches and verifications, with the ability to purchase additional credits as needed. Outward Media (OMI) provides custom pricing based on the client's specific data and service requirements, requiring direct contact with the company for a tailored quote.

Notable Differences

The key difference is in the data offerings - Hunter focuses on providing high-quality email data from the public web, while OMI specializes in B2B contact data, particularly in the healthcare industry, with a 95% or higher accuracy rate for corporate email domains.

Ideal Use Cases and Who It's For

Hunter is well-suited for marketers, salespeople, and anyone looking to connect with a broad range of contacts through email outreach. OMI is better suited for businesses, particularly in the healthcare industry, that require highly accurate and targeted B2B contact data for their digital marketing and sales initiatives.

Data Quality and Quantity

Hunter provides access to a database of over 107 million leads, but does not specify the overall data accuracy rate. OMI claims a 95% or higher accuracy rate for their B2B contact data, but does not provide the total number of businesses or leads in their database.

Integration Capability

Both providers offer some level of integration capabilities, with Hunter integrating with Zapier, Google Sheets, and various CRM systems, while OMI integrates with LiveRamp.

Key Features

Hunter offers a wide range of features, including data enrichment, technographics, intent data, email finding, API access, and real-time email verification. OMI focuses more on data quality and accuracy, with features like data cleansing, intent monitoring, and a specialized B2B healthcare database.

Industry Focus

Hunter caters to a general audience, while OMI has a stronger focus on the healthcare industry, with a dedicated B2B healthcare database.

Compliance and Security

Both providers claim to be GDPR and CCPA compliant, but OMI does not provide specific details on their compliance measures.

Pros and Cons

Hunter Pros: - Extensive database of over 107 million leads - Wide range of features, including email verification and intent data - Transparent about data sources - Offers a free trial

Hunter Cons: - Does not specify overall data accuracy rate - Pricing may be less transparent compared to custom pricing from OMI

OMI Pros: - Specializes in high-quality B2B contact data, particularly in the healthcare industry - Claims a 95% or higher accuracy rate for corporate email domains - Offers custom pricing and services tailored to client needs

OMI Cons: - Does not provide the total number of businesses or leads in their database - Less information available on specific features and compliance measures - No free trial option