Kaspr vs ZoomInfo

Pricing and Value

Kaspr offers a free plan and paid subscription plans with credits, which are used to access phone numbers and direct emails. ZoomInfo has subscription-based pricing with different tiers, but the pricing is not publicly listed and requires contacting sales for a custom quote.

Notable Differences

Kaspr is a prospecting tool focused on providing accurate B2B contact data through a Chrome extension for LinkedIn, while ZoomInfo is a more comprehensive go-to-market platform that offers a wider range of features, including intent data, conversation intelligence, and AI-powered sales tools.

Ideal Use Cases and Who It's For

Kaspr is designed for individual contributors and SMBs looking for efficient prospecting and lead generation tools, while ZoomInfo caters to larger enterprises and sales, marketing, and recruiting teams that require a more robust and feature-rich platform.

Data Quality and Quantity

Both Kaspr and ZoomInfo claim to provide high-quality, verified data, with ZoomInfo boasting a larger database of over 600 million leads compared to Kaspr's 500 million. However, the specific data accuracy metrics are not provided for either provider.

Integration Capability

Both Kaspr and ZoomInfo offer a range of integrations with popular CRM, sales, and marketing tools, including Salesforce, HubSpot, and Pipedrive. ZoomInfo has a more extensive list of integrations, including data warehouses and collaboration platforms.

Key Features

Kaspr's key features include data enrichment, email finder, API access, and a Chrome extension, while ZoomInfo offers a more comprehensive suite of features, such as technographics, intent data, conversation intelligence, and AI-powered sales tools.

Industry Focus

Both Kaspr and ZoomInfo cater to a general business audience, without specializing in any particular industry.

Compliance and Security

Both providers claim to be compliant with GDPR and CCPA regulations.

Pros and Cons

Kaspr Pros: - Affordable pricing with a free plan - Efficient prospecting and lead generation tools - Seamless integration with LinkedIn

Kaspr Cons: - Smaller database compared to ZoomInfo - Limited feature set compared to ZoomInfo

ZoomInfo Pros: - Comprehensive go-to-market platform with advanced features - Larger database of over 600 million leads - Extensive integration capabilities

ZoomInfo Cons: - Pricing is not publicly listed, requiring a custom quote - May be overkill for individual contributors or small businesses