Outward Media vs Seamless.AI

Pricing and Value

Outward Media (OMI) offers custom pricing for their data and services, requiring clients to contact the company directly for tailored quotes. Seamless.AI, on the other hand, has a subscription-based model with credits that users can purchase to access leads and contact information.

Notable Differences

OMI specializes in high-quality B2B contact data, with a focus on the healthcare industry. They offer a dedicated B2B Healthcare Database with over 700,000 unique doctor contacts and a 95% or higher accuracy rate for corporate email domains. Seamless.AI, in contrast, is a real-time search engine for B2B sales leads across various industries, using AI and machine learning to verify data in real-time.

Ideal Use Cases and Who It's For

OMI's services are well-suited for businesses, particularly in the healthcare sector, that require highly accurate and verified contact data for their digital marketing initiatives. Seamless.AI is designed for sales and marketing teams across industries that need to quickly build pipelines, shorten sales cycles, and close more deals at scale.

Data Quality and Quantity

OMI boasts a 95% or higher accuracy rate for their B2B contact data, focusing on quality over quantity. Seamless.AI, on the other hand, claims to have access to over 1.9 billion B2B leads, but does not provide specific details on the accuracy of their data.

Integration Capability

Both providers offer integrations with various CRM and sales/marketing platforms. OMI integrates with LiveRamp, while Seamless.AI supports a wider range of integrations, including Salesforce, HubSpot, Zoho, and more.

Key Features

OMI's key features include data enrichment, intent monitoring, and email marketing capabilities. Seamless.AI offers a broader range of features, such as technographics, email finder, API access, browser extension, and real-time data verification.

Industry Focus

OMI has a strong focus on the healthcare industry, while Seamless.AI serves a more general B2B audience across various sectors.

Compliance and Security

Neither provider offers specific details on their compliance with GDPR or CCPA regulations.

Pros and Cons

Outward Media (OMI) Pros: - Highly accurate B2B contact data, especially in the healthcare industry - Dedicated healthcare-focused database - Experienced provider with over 20 years in the industry

Outward Media (OMI) Cons: - Custom pricing model may be less transparent - Limited information on compliance and security measures

Seamless.AI Pros: - Extensive database of over 1.9 billion B2B leads - Real-time data verification and updates - Broad range of integrations with popular sales/marketing tools - Offers a free trial

Seamless.AI Cons: - Less specific information on data accuracy - Potential for higher volume of leads may impact data quality - Limited industry focus compared to OMI